Muhammad Bilal

Taking new Shopify Plus projects

Shopify Plus stores,built properly.

I'm Bilal, a Shopify developer. For the past five years I've been building storefronts for growing brands: custom themes, checkout logic and private apps. Most of my work is invisible to shoppers, and that's the point. Pages load fast, sales go live on time, and checkout simply works.

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Portrait of Muhammad Bilal
5+
years building
on Shopify
Shopify Certified
  • DOONAILS
  • The Oodie
  • Ridge
  • True Classic
  • Wildfang
  • Ryze
  • Created Co.
  • Detour
  • Hides
  • Barton

FEATURED PROJECT · CURRENT CONTRACT

DOONAILS

Lead Shopify Plus engineering for six regional storefronts, delivering custom commerce functionality, theme enhancements, and performance improvements while maintaining design consistency across independent codebases.

  • 6 Storefronts
  • Shopify Plus
  • 2024 — Present
Read the DOONAILS case study
DOONAILS storefront home page
Home page of the DOONAILS storefront.
  • STOREFRONT

    Theme Development

    Liquid architecture, custom sections, metafields & dynamic templates.

  • COMMERCE

    Custom Functionality

    Bundle configurators, cart extensions & subscription purchase flows.

  • PROMOTIONS

    Discount Engineering

    Shopify Functions, conditional discounts & automated offers.

  • OPERATIONS

    Multi-Store Management

    Six independent codebases, cross-market consistency & controlled deployments.

  • OPTIMIZATION

    Conversion Rate Optimization

    A/B testing, PDP optimization, conversion funnel analysis & GA4 event tracking.

  • PERFORMANCE

    Frontend Performance

    Core Web Vitals, JavaScript execution & third-party script optimization.

SELECTED WORK

Production storefronts, shipped and maintained.

01 / 15
The Oodie storefront home page

Apparel · 6 regional stores

The Oodie

Theme work across six regional storefronts that share one design, keeping sections, templates and releases consistent between markets.

  • Multi-store
  • Liquid
  • OS 2.0
Visit theoodie.comCase study

Also worked on

25 brands · 40+ storefronts · and many more

SERVICES

One developer for the whole Shopify stack.

  • 01Liquid · OS 2.0

    Custom Theme Development

    Section-based Liquid themes built from Figma, with JSON templates and metafield-driven content your team can edit.

  • 02Shopify Plus

    Checkout Extensibility

    Checkout UI extensions, Shopify Functions for discounts and delivery rules, and migrations to Shopify Plus.

  • 03Remix · GraphQL

    Custom App Development

    Embedded apps in Remix and React on the GraphQL Admin API, with admin and theme app extensions.

  • 04Core Web Vitals

    Performance Engineering

    Lighthouse and CWV audits: render-blocking scripts, image delivery and app bloat, fixed at the source.

  • 05A/B testing

    CRO & Experimentation

    Split tests and landing-page iterations, measured through GA4 and Meta Pixel events.

  • 06APIs · Metaobjects

    Integrations & Data Modelling

    Searchspring and third-party APIs, plus Metafields and Metaobjects for structured, reusable content.

EXPERIENCE

Where I've worked.

  1. 2024 – now

    Shopify Plus Developer, DOONAILS

    Contract, remote (Germany). Six stores: themes, promotions, CRO.

  2. 2021 – 2024

    Senior Shopify Developer, Devify Labs

    Client store builds from brief to launch, themes, app and API work. Mentored junior developers.

  3. 2023

    Shopify Developer, Ecom Experts

    Canada-based Shopify Plus agency. Store builds and optimization.

  4. 2019 – now

    Freelance, Upwork

    Shopify work for direct clients, alongside full-time roles.

FAQ

Questions, answered.

Who is Muhammad Bilal?

Muhammad Bilal is a Shopify Plus developer with more than five years of experience building storefronts for growing brands: custom Liquid themes, checkout logic, Shopify Functions and private apps.

What Shopify services does Bilal offer?

Custom theme development (Liquid, Online Store 2.0), Shopify Plus checkout extensibility, custom app development in Remix and React on the GraphQL Admin API, performance engineering for Core Web Vitals, CRO and A/B testing, and integrations with Metafields and Metaobjects.

Which brands has Bilal worked with?

DOONAILS, The Oodie, Ridge, True Classic, Wildfang, Ryze, Created Co., Detour Sunglasses, Hollywood Skin, Barton Watch Bands, Hides Leather and others: 25 brands and more than 40 storefronts in total.

Does Bilal work on multi-store and multi-region Shopify setups?

Yes. At DOONAILS he leads Shopify Plus engineering for six regional storefronts, each with an independent codebase. He has also done theme work across six regional storefronts for The Oodie and for Svens Island.

Is Bilal available for new projects?

Yes. He is open to Shopify Plus and Shopify 2.0 projects on a contract, freelance or full-time basis, working fully remote.

How can I contact Bilal?

Message him on WhatsApp, send an email, or connect on LinkedIn using the links in the contact section of this site.

Have a store that needs work?

Open to Shopify Plus and Shopify 2.0 projects: contract, freelance or full-time, fully remote.

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